139 posts and 30M impressions

If you want to scale to 120,000+ followers, 30M impressions, and add $50M AUM in under 6 months with zero paid ad spend, here's the quick read.

Day 3: be the authority

In March 2026 I joined Autopilot, and on day 3 my boss Chris Josephs told me to "be the authority" and own the Leopold Aschenbrenner story.

Leopold got fired from OpenAI at 22 for raising AI safety concerns, published a viral manifesto on AGI read by everyone in tech, and launched a hedge fund with $225M that almost nobody was covering.

The origin story

I wrote his origin story and posted it to @burrytracker. It hit 1.3 million views with zero dollars spent.

150 days, 139 posts

Over the next 150 days I posted 139 times about Leopold across four accounts. That's almost a tweet a day about one guy. 28.8 million impressions total, and those 139 posts on X spun into 7 Instagram pieces.

The Aschenbrenner Effect

When he filed his Q1 13F disclosing $8.45B in new puts against semiconductors, against everything the market expected, I posted it first with full context. It hit 3.5 million views, and positions he held started spiking just on anticipation of his next move. We called it the Aschenbrenner Effect.

The numbers

@leopoldtracker_ grew by an additional 120,000 followers in 38 days, with peak AUM tracked on the platform hitting $52 million. And then, a Fed rate hold triggered a margin call and he liquidated:

• Situational Awareness LP sold their entire public equities book
• The positions he was forced to sell rallied 15% to 29% the same day he had to exit them

The story remains the strategy

139 posts, 28.8 million impressions, and the story remains the strategy.